Privacy Policy

Introduction

Lasso ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

Information We Collect

We collect information that you provide directly to us, including:

• Account information (name, email address, profile information)
• Workout activity data from connected services (Strava, Apple Health, etc.), which may include activity type, heart rate, duration, location, power, distance, metadata, derived metrics, calories, pace, and elevation
• Health metrics for the purposes of calculating activity-related metrics such as your resting heart rate
• Group membership and interaction data
• Communication preferences

We use this workout activity data to generate rich summaries that are only visible to your privacy group. Health data (and all data for that matter) is not sold or used outside of Lasso. Health data is used only for app functionality. Health data is user-permissioned and revocable. The activity device collection name is clearly visible on all activities.

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Generate automated pulses and group analytics
• Send you updates, notifications, and support messages
• Monitor and analyze usage patterns and trends
• Detect, prevent, and address technical issues

Location Data

We collect location data in the following ways:

• GPS routes during activities
• Start and end locations for activities
• Approximate location for group comparisons (if applicable)

Location data is collected only during workouts. We do not use background location tracking. Location data is used solely to provide activity analysis and group comparison features within your privacy groups.

Data Sharing and Disclosure

We do not sell or share any data. This includes:

• Health data
• Activity data
• User data

Your information is only shared with other members of groups you join, as necessary for the service to function. We may also share information with service providers who assist us in operating our platform under strict confidentiality agreements, when required by law, or in connection with a business transfer or merger.

Apple Health & Third-Party Integrations

Our service integrates with third-party platforms (such as Strava and Apple Health). When you connect these services, you authorize us to access and use data from these platforms in accordance with their terms of service and our Privacy Policy. Third-party policies also apply to data shared through these integrations.

Apple Health Integration: If you choose to connect Apple Health:

• Data comes from Apple Health only with your explicit consent
• Data is used solely for app features and functionality
• Data is not sold or used for advertising
• You can revoke access anytime in Apple Health settings
• We only read data from Apple Health and do not write data back to your Health app

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption in transit (HTTPS) for all data transmission
• Strict access controls limiting who can access your data
• Limited internal access on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure.

User Controls & Rights

You have full control over your data and the right to:

• Edit your profile information
• Control privacy and visibility settings
• Leave groups at any time
• Delete individual activities
• Disconnect third-party service integrations
• Request complete account deletion and removal of all associated data
• Opt out of certain communications

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy, please contact us at support@lasso.fit.